FM's oversize bags make for great photographs. These fashion models look like they are drowning in massive purses, showing what life would look like if you were teeny tiny. The bags themselves are quite beautiful, showcasing some fashion-forward luggage.
Also, the fact that there's a guy in some of the images shows the versatility of bags and man purses. Regardless, FM's oversize bags are lovely and make for dynamic photography.
Implications - Consumers today relish in being able to experience the impossible or extreme. Such qualities embody the sophistication and accomplishments of modern society. Businesses that offer products that venture into the unknown will certainly satisfy the contemporary desires of today's consumers.