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Fluid Photography

Troyt Coburn Uses Liquefying Techniques to Advertise Lee Jeans

— March 11, 2009 — Fashion
Enjoy the creative effort of Troyt Coburn's portfolio. From the fluidity of his shoot for Lee Jean's beautiful advertising campaign, to more traditional location catalogs and in-studio work, Troyt Coburn has a sense of the dramatic without sacrificing the display of the fashions.

His work has been shown on pages of many Vogue editions, Elle, GQ, Vanity Fair and others.

Implications - Technology has allowed photographers to go beyond what captured images display. Manipulated pictures have demonstrated the creativity brands have in their arsenal to create unique ads that may reflect their product. This helps clearly communicate what the company is trying to sell to the audience and if the ad is effective, companies have a winning combination on their hands.
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