Luxe Floral-Camouflage Jackets

Valentino Introduces a Colorful Outerwear Piece for SS19

Pierpaolo Piccioli introduces a selection of Spring/Summer 2019 goods for Italian fashion house Valentino, highlighting a floral-camouflage piece for the season. The capsule was centered in all-over patterns and the spotlight hits a jacket that is adorned in the aforementioned camouflage print informed with flowers.

It also features a series of the label's logo and the colorful outerwear takes form in an anorak silhouette. There are front pockets with a flap-over enclosure and a half-zipper at the top half. Additional elements include the hood and the cuffed sleeves to finish off the sporty aesthetics of the design. The chest pockets also have a double hook and loop and the entire structure boast a construction of tech-satin materials for lightweight sensibilities.

Floral-camouflage Fashion
Designing fashion pieces that incorporate floral-camouflage prints.
Sporty Anorak Silhouettes
Creating outerwear with anorak silhouettes and sporty aesthetics.
Tech-satin Materials
Innovating by developing fashion pieces using lightweight tech-satin materials.

Who This Affects Most

Fashion Design
Designing and producing fashion pieces incorporating floral-camouflage prints and anorak silhouettes.
Sportswear Industry
Creating sportswear using unique floral-camouflage prints and anorak silhouettes.
Material Technology Industry
Developing new materials in the fashion industry like tech-satin that can be used to create lightweight and durable outerwear.
SCORE
4.0 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 87%
Activity 26%
Freshness 8%