Masculine Floral Resortwear

TNG's Latest Collection Features Elegant and Eye-Catching Menswear

TNG's Spring/Summer 2016 collection graced the São Paulo Fashion Week stage and featured a blend of flamboyant and floral resortwear staples. Its pieces were created for the modern gentleman and ranged from all-denim separates to floral pants and blazers with botanical broach accents.

In addition to its casual staples that were perfect for beach-side walks, the TNG Spring/Summer 2016 collection also included more refined separates like relaxed suits and blazer and short pairings.

These more sophisticated pieces were juxtaposed with floral resortwear looks that boasted attention-grabbing details. Together, this collection's clothes embodied elegance while hinting at a carefree spirit. Setting a festive tone for summer, its palette included a blend of neutrals and cool blues along with punchier tones of hot pink.

Masculine Floral Fashion
Opportunity to disrupt traditional gender-based fashion norms by incorporating floral patterns and accessories in menswear.
Resortwear Staples
Opportunity to create versatile and fashionable resortwear staples that can be worn for both formal and casual settings.
Botanical Details
Opportunity to utilize botanical accents to add a sophisticated and eye-catching element to clothing designs.

Industries Being Reshaped

Fashion Industry
Fashion designers can incorporate the latest trends and floral patterns to create fresh and stylish menswear collections.
Tourism Industry
Resortwear staples can be marketed to both tourists and locals as versatile and comfortable clothing options for various occasions.
Florist Industry
Botanical details can be marketed to florists and floral designers as a way to collaborate with fashion designers on floral-themed collections and accessories.
SCORE
4.1 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 74%
Activity 42%
Freshness 8%

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