Sophisticated Floral Evening Wear

flor et.al's Collections are Elegant & Make Use of Artisan Craft

flor et.al is an up-and-coming brand that is launching its collections of floral evening wear in May of 2019 across luxe department stores like Saks and Neiman Marcus.

The brand's offerings are rooted in sophisticated design and artisanal intervention. The focus is placed on the ethical production of stunning, one-of-a-kind garments. flor et.al is the brain-child of three international designers who are interested in revolutionizing the "global perception of beauty" and injecting a strong unique character in elegant floral evening wear. The label partners up with not-for-profit organization NEST, which connects designers and artisans from around the globe. The fabrics for flor et.al's clothing are carefully selected, with an emphasis on styles that boast hand-painted artwork and hand-beaded floral designs.

Ethical Fashion
Creating stunning, one-of-a-kind garments with an emphasis on ethical production.
Artisanal Intervention
Revolutionizing the global perception of beauty by incorporating artisanal craftsmanship in floral evening wear.
Handcrafted Designs
Emphasizing hand-painted artwork and hand-beaded floral designs in clothing.

Sectors Adopting This

Fashion
The fashion industry can explore ethical production methods and incorporate artisanal craftsmanship in their designs.
Retail
Retailers can showcase and promote handcrafted garments and highlight the unique character they bring to the market.
Non-profit
Non-profit organizations like NEST can collaborate with designers and artisans to support ethical fashion initiatives and promote sustainable practices.
SCORE
5.4 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 88%
Activity 65%
Freshness 8%