At first, Fliike by Smiirl, a design studio based in Paris, France, might seem like a bit of a narcissistic creation. It is essentially a Facebook fan counter. Who would need to constantly view their increasing likes on Facebook? It doesn't take long to click on a page to see its progress. Yet Fliike by Smiirl does have some practical uses.
More than anything, Fliike by Smiirl can be put in place for other people. Whether used in an office setting or a store window display, it shows others the growing success and popularity of a business. This is an encouraging visual for those who work there and those who like their products and services. Easy to set up, it displays in real time the number of likes of a Facebook page.
What's Driving This Trend
- Real-time Social Media Analytics
- Opportunity for businesses to track and display social media metrics in real-time for increased transparency and engagement.
- Visual Social Proof
- Opportunity for businesses to visually display their social media success as a form of social proof for their brand.
- Internet of Things (iot) in Retail
- Opportunity for businesses to integrate IoT devices, like Facebook fan counters, to create interactive and engaging retail experiences.
Who This Affects Most
- Social Media Analytics
- Opportunity for analytics companies to develop tools that provide real-time tracking and analysis of social media metrics.
- Visual Merchandising
- Opportunity for retailers to incorporate visually appealing displays, like Facebook fan counters, to attract and engage customers.
- Iot Retail Solutions
- Opportunity for IoT technology providers to offer innovative solutions to enhance customer experiences in retail stores.
