Flex Weight LLC is a brand of innovative weights that were developed by 21-year old inventor and CEO Matt Wallace.
Each of the dumbbells comes with a Flex Band, a squeezable band that wraps around either end of the weight. When lifting the dumbbells, users simply squeeze the band at the same time, and then release the band as they lower the weights. By incorporating the band, Flex Weight LLC claims that the dumbbells are able to engage a higher percentage of muscles in the arms, back, chest, and shoulders. At the same time, the bands also help to improve grip strength.
The Flex Weight is currently being funded on Kickstarter, where consumers can take advantage of its launch deal by pledging $46 US or more.
Image Credit: Flex Weight LLC