Flex Weight LLC is a brand of innovative weights that were developed by 21-year old inventor and CEO Matt Wallace.
Each of the dumbbells comes with a Flex Band, a squeezable band that wraps around either end of the weight. When lifting the dumbbells, users simply squeeze the band at the same time, and then release the band as they lower the weights. By incorporating the band, Flex Weight LLC claims that the dumbbells are able to engage a higher percentage of muscles in the arms, back, chest, and shoulders. At the same time, the bands also help to improve grip strength.
The Flex Weight is currently being funded on Kickstarter, where consumers can take advantage of its launch deal by pledging $46 US or more.
Image Credit: Flex Weight LLC
What Makes This Trend Stand Out
- Squeezable Fitness Equipment
- The use of squeezable bands incorporated into fitness equipment to engage more muscles for better results.
- Innovative Weightlifting
- The development of new approaches to weightlifting that target a higher percentage of muscles and improve grip strength.
- Crowdfunding for Fitness Products
- The utilization of platforms like Kickstarter to fund and launch innovative fitness products such as the Flex Weight dumbbells.
Sectors Adopting This
- Fitness Equipment
- The fitness equipment industry can explore the potential for developing new products focused on engaging more muscles and improving grip strength.
- Sports Technology
- Companies in the sports technology industry can develop innovative weightlifting solutions by incorporating squeezable bands into their products.
- Crowdfunding Platforms
- Crowdfunding platforms can attract more fitness-related projects and products by promoting the benefits of funding and launching innovative fitness equipment through their platform.
