Our lovely Bianca introduced us a couple of weeks ago to the wonder that is Padded Underwear for Men. However the ad campaign and product were not exactly hip or technologically advanced.
Now, Andrew Christian, one of the hippest rising underwear brands, unleashes Flashback with Butt-Lifting and Contouring Technology that gives men that much sought-after â€œbubble buttâ€ illusion. And the best part is that you don not have to bust your ass for hours at the gym to get it.
According to the product page, Flashback "features an invisible lifting support built into the seams of the underwear. The construction of the underwear automatically lifts the buttocks making it look firm and round without the need for any embarrassing padding, uncomfortable cups or straps hidden inside. Most people can add up to 1/2 to 1 inches onto their current buttocks measurements helping them achieve a rounder fuller look with this amazing new feature."
I, for one, would gladly shell out $29 for these undies. I see first-hand the effect of my friend's wonderbra when we go dancing, so I wouldn't mind attracting some of that attention to bmy enhanced bottom!
Watch a fun, behind-the-scenes clip of a recent Andrew Christian appearance on The Janice Dickinson Modeling Agency here.
Check out more recent underwear innovations: