Baita Bueno is a Brazilian designer who has designed the Flash Bluetooth earpiece which is perfect for any woman trying to generate some extra fashion electricity, or an extremely obnoxious San Diego Chargers fan.
The Flash Bluetooth earpiece has a simple lightning bolt design and is bedazzled to hands-free driving perfection. Check out more of the Zeus-inspired Baita Bueno's work at the link below.
Implications - In a marketplace packed with similar products and fashion, consumers are yearning for products that set them apart from the crowd. Products that are adapted to look different and more unique than their competitors will allow consumers more individuality and self-expression. Industries can redesign common products to make them more desirable to fashion-conscious consumers.