Plaid-Patterned Sneaker Updates

The 'Flannel Tongue' ASICS Feature an Icy Fall-Ready Theme

Japan's successful multinational athletic company ASICS has been updating its 'Gel-Lyte III' quite frequently as of late -- with the 'Flannel Tongue' colorway now joining an update which was done in celebration of the nation's recent fashion week, as well as another that sports a polka dot denim upper.

For the Flannel Tongue release, ASICS utilizes a black and white plaid pattern on the base of the upper and then decorates it with soft suede accents in black and gray, as well as an icy blue material to contrast it.

It's finished off with a clean white sole and it's point of origin is made clear by the iconic branding which appears on the sides. The name of the model is included in blue embroidery as well, written in the same Greek-like lettering that appears on other variations.

Athletic Footwear Updates
There is a high demand for refreshing updated styles of athletic shoes and sneakers.
Patterned Sneaker Trend
The industry is seeing an increasing trend of patterned sneakers that blend style with performance.
Multifunctional Footwear Designs
The trend is toward sneakers designed for multi-purpose functions with features that address both style and utility.

Where This Applies

Athletic Footwear Industry
Manufacturers and designers creating new and innovative athletic footwear designs will stay in high demand.
Fashion Industry
The fashion industry will continue to see a growing trend of incorporating athletic footwear designs into fashion wear.
Sports Accessories Industry
There is a rising demand for trendy, stylish sports accessories including sneakers, and designers are required to keep up with innovative trends to edge out the competition.
SCORE
1.8 out of 10
GENDER
70% Men30% Women
MARKETTop markets: Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 30%
Activity 15%
Freshness 8%