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Flame Red is the New Orange

French Connection Flame Coat

— September 19, 2006 — Fashion
Last fall, orange was hot. This year, could RED become the new orange? Let's hope so. The new French Connection Flame Coat combines classic double breasted styling with a hip mock collar.

Implications - The rising popularity of more bright, bold colors in the fashion industry shows a consumer urge to stand out amongst the crowd, which essentially is the basis of the fashion industry. Individualism is of the highest priority with today's consumer, which can be capitalized on easily by any company. Bright colors are not the only way to offer consumers an opportunity to express themselves, experimenting with shapes, structures, fabrics and prints would also prove beneficial.
Trend Themes
1. Bright Colors - The fashion industry can capitalize on the rising popularity of bright, bold colors to offer consumers an opportunity to express themselves.
2. Individualism - The increasing consumer urge to stand out among the crowd opens up disruptive innovation opportunities for companies in the fashion industry to experiment with shapes, structures, fabrics, and prints.
3. Expression Through Fashion - Consumers' desire for self-expression through fashion creates potential for disruptive innovation in the industry, beyond just bright colors, by incorporating various elements like shapes, structures, fabrics, and prints.
Industry Implications
1. Fashion - The fashion industry can leverage the trend of bright, bold colors and the consumer focus on individualism to disrupt the market by offering unique and expressive clothing options.
2. Textiles - The increasing demand for bright colors and unique fashion choices provides an opportunity for disruptive innovation in the textiles industry by creating new materials and fabrics that cater to consumers' desire for self-expression.
3. Retail - The trend of bright, bold colors and the emphasis on individualism in fashion presents a disruptive innovation opportunity for the retail industry to curate and market collections that cater to consumers' desire for unique and expressive clothing.
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