Last fall, orange was hot. This year, could RED become the new orange? Let's hope so. The new French Connection Flame Coat combines classic double breasted styling with a hip mock collar.
Implications - The rising popularity of more bright, bold colors in the fashion industry shows a consumer urge to stand out amongst the crowd, which essentially is the basis of the fashion industry. Individualism is of the highest priority with today's consumer, which can be capitalized on easily by any company. Bright colors are not the only way to offer consumers an opportunity to express themselves, experimenting with shapes, structures, fabrics and prints would also prove beneficial.