Los Angeles-based streetwear brand PLEASURES debuts its upcoming Spring 2019 fashion line through a lookbook that is shot in the style of fisheye lens photography. The visuals for the editorial were overseen by Alan Lear and the uniform alignment of each photo stands out effortlessly.
Brands have become increasingly vigilant of how they deliver collections to the consumer. Recognizing that creativity is essential to likeability, companies strive to produce artistically backed launch campaigns and editorials. These, in turn, captivate the audience and make them more susceptible to considering or paying attention to the offering. For PLEASURES, this creative extension is based in the fisheye lens photography. At least for the Spring 2019 season. While the frame is exceedingly interesting, the focal point falls on the clothing.
Photo Credits: Alan Lear, PLEASURES