Los Angeles-based streetwear brand PLEASURES debuts its upcoming Spring 2019 fashion line through a lookbook that is shot in the style of fisheye lens photography. The visuals for the editorial were overseen by Alan Lear and the uniform alignment of each photo stands out effortlessly.
Brands have become increasingly vigilant of how they deliver collections to the consumer. Recognizing that creativity is essential to likeability, companies strive to produce artistically backed launch campaigns and editorials. These, in turn, captivate the audience and make them more susceptible to considering or paying attention to the offering. For PLEASURES, this creative extension is based in the fisheye lens photography. At least for the Spring 2019 season. While the frame is exceedingly interesting, the focal point falls on the clothing.
Photo Credits: Alan Lear, PLEASURES
Key Themes Behind This Trend
- Artistically Backed Launch Campaigns
- Companies are striving to produce artistically backed launch campaigns to captivate audiences and make them more susceptible to considering or paying attention to the offering.
- Fisheye Lens Photography
- The use of fisheye lens photography in fashion lookbooks offers a visually unique and captivating style that draws attention to the clothing.
- Uniform Alignment in Lookbooks
- The uniform alignment of each photo in lookbooks adds an effortless visual appeal, enhancing the overall presentation of the fashion line.
Where This Applies
- Fashion
- Fashion industry professionals can embrace artistically backed launch campaigns and fisheye lens photography to create disruptive innovation opportunities in their marketing strategies.
- Photography
- The use of fisheye lens photography in lookbooks presents disruptive innovation opportunities for photographers, allowing them to experiment with unique visual styles.
- Marketing and Advertising
- Marketing and advertising professionals can explore the concept of uniform alignment in visual campaigns to create disruptive innovation opportunities in their creative approaches.
