The Fisher-Price iXL is Touchscreen Technology for Kids
Marissa Liu — February 17, 2010 — Life-Stages
References: mediabistro & dvice
Mattel has launched the Fisher-Price iXL Learning System. This tablet is a portable learning and entertainment system that encompasses popular apps geared towards children such as Story Book, Game Player, Note Book, Art Studio, etc.
The Fisher-Price iXL is compatible with both PCs and Macs and can be connected to a computer via USB. It allows users to add their own music and photos via MP3s and WMAs.
Implications - As the use of technology increases, companies are looking to target younger demographics at an early stage. This creates a delicate, but strong brand connection with the person. This connection ultimately ensures that the target audience will have a preference for the product as they grow older and earn money.
The Fisher-Price iXL is compatible with both PCs and Macs and can be connected to a computer via USB. It allows users to add their own music and photos via MP3s and WMAs.
Implications - As the use of technology increases, companies are looking to target younger demographics at an early stage. This creates a delicate, but strong brand connection with the person. This connection ultimately ensures that the target audience will have a preference for the product as they grow older and earn money.
Trend Themes
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Technology for Toddlers — Companies are developing new products specifically designed to introduce young children to technology.
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Interactive Learning Systems — Tablets and other devices are being designed to provide young children with educational content in an interactive way.
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Personalized Media for Kids — Tablets designed for young children allow users to add their own music and photos, creating a more personalized experience.
Industry Implications
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Toy and Game Manufacturing — Companies in this industry are developing new products, like the Fisher-Price iXL, to introduce children to technology at a young age.
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Children's Media and Education — This industry is creating interactive content specifically designed for tablets and other devices that are meant to be used by young children.
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Computer Hardware and Software — Companies in this industry are developing tablets and software that are designed to be used by children, with parental controls and interactive features that enhance the user experience.
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