I found these seriously cool fish cupcakes, which sent me on a fishing trip for some more. It went well at first, with some really beautiful examples by talented bakers.
It then descended into a total debacle, but even the oh-so-homemade cakes have a kind of fishy charm about them--especially the sharks, which are quite cute. And gosh, if you were a child, imagine how excited you would be about them!
Implications - Consumers enjoy products with novel design elements because it satiates their desire for exclusive items. As such, corporations that are will to produce one-of-a-kind goods are likely to garner the business of consumers more so than companies that produce items for the masses.