Oooh, glittering diamond! Well, not really. It's a 10 mm solitaire Austrian Swarovski crystal, but it does sparkle fabulously thanks to a small internal light.
The $39.95 bling on a string is powered by a replaceable 3-volt lithium battery which lasts about 60 hours. The crystal cube dangles elegantly from nylon-coated wire which is so slender, your bauble will appear to float when you bling it out to the clubs with you!
Implications - With the recession coming to an end, consumers are looking for ways to inject an element of luxury into their lives. Items that contain a prestigious element let shoppers feel like they are experiencing something exclusive. Companies could focus on this when attempting to attract more buyers.
Key Themes Behind This Trend
- Luxury Injection
- The recession coming to an end has created an opportunity for companies to attract more buyers by offering items that contain a prestigious element, letting shoppers feel like they are experiencing something exclusive.
- Glowing Accessories
- The introduction of internally illuminated accessories, such as the FireJewel Necklace, presents a disruptive innovation opportunity for companies to create unique and eye-catching products in the fashion industry.
- Battery-powered Bling
- The use of replaceable lithium batteries to power fashion accessories, like the FireJewel Necklace, opens up possibilities for disruptive innovation in the battery industry to create longer-lasting and more efficient power sources.
Where This Applies
- Fashion
- The fashion industry has the opportunity to explore and capitalize on the trend of incorporating prestigious elements into accessories to attract consumers seeking a touch of luxury.
- Jewelry
- The jewelry industry can leverage the idea of internally illuminated accessories to create visually stunning and unique pieces that stand out in the market.
- Battery
- The use of replaceable lithium batteries in fashion accessories presents an innovative opportunity for the battery industry to develop and supply efficient and long-lasting power sources.
