Dylan Nord, the former brand director of Olivers, has announced the launch of his brand new eyewear company called Finn. The brand's debut features its very first sunglass model titled the 'Finn Eyewear Hightail,' a high-performance pair of shades geared towards running and cycling athletes.
According to the company, the sunglasses intend to offer customers “performance without pretension” by reintroducing accessible athlete-focused design. The black and gray-colored glasses boast Finn’s TR90 composite material in the frames, making them exceptionally lightweight; each pair only weighs 32 grams.
Other features include a flexible wire-like construction on the temples, an optics-improving Revo coating on the lenses, and cushioned nose grip. The 'Finn Eyewear Hightail' also comes with two sets of lenses -- a daytime pair and a nighttime pair.
Image Credit: Finn
Key Themes Behind This Trend
- Athlete-focused Eyewear
- Eyewear brands can capitalize on the increasing demand for athlete-focused eyewear to enhance sporting performance.
- Lightweight Sports Glasses
- Lightweight sports glasses could disrupt traditional heavy sports glasses market for athletes.
- Dual-lens Eyewear
- Eyewear companies could benefit from offering dual-lens glasses for daytime and nighttime use.
Where This Applies
- Sports Industry
- Professionals in the sports industry can explore partnerships to increase their presence in the athlete-focused eyewear market.
- Eyewear Industry
- Eyewear companies could differentiate by creating customized and high-performance eyewear targeted towards athletes.
- Outdoor Apparel Industry
- Outdoor apparel companies could benefit from partnering with eyewear companies to offer integrated clothing and glasses for sports enthusiasts.
