Finisher.me Connects Runners With Athletic Companies
Michael Hines — January 12, 2012 — World
References: finisher.me & springwise
Finisher.me is a Filipino website meant to help athletic brands interact directly with runners. The site is a social network for runners that lets them create and promote their profile both online and during races.
Finisher.me members begin by creating their profile and uploading a picture of themselves. During races, Finisher members can put their profile name on their race bibs and are rewarded with bags of freebies and gifts from the site's partners upon completion of the race. Companies are constantly looking for ways to promote themselves through online interaction with consumers. The Finisher.me model is a great way for companies to get involved with consumers both online and off. The fact that it promotes a healthy lifestyle is also a great upside and one that would surely attract people from all walks of life.
Finisher.me members begin by creating their profile and uploading a picture of themselves. During races, Finisher members can put their profile name on their race bibs and are rewarded with bags of freebies and gifts from the site's partners upon completion of the race. Companies are constantly looking for ways to promote themselves through online interaction with consumers. The Finisher.me model is a great way for companies to get involved with consumers both online and off. The fact that it promotes a healthy lifestyle is also a great upside and one that would surely attract people from all walks of life.
Trend Themes
1. Direct Interaction with Consumers - Finisher.me provides a platform for athletic brands to directly interact with runners, creating opportunities for personalized marketing and brand engagement.
2. Online and Offline Integration - The Finisher.me model allows companies to engage with consumers both online and during races, providing a seamless integration of digital and physical experiences.
3. Promoting a Healthy Lifestyle - Finisher.me promotes a healthy lifestyle and attracts people from all walks of life, offering opportunities for brands in the fitness and wellness industries to reach a health-conscious audience.
Industry Implications
1. Athletic Brands - Finisher.me provides athletic brands with a platform to connect and engage with runners, creating opportunities for brand promotion and product partnerships.
2. Marketing and Advertising - The direct interaction and offline integration offered by Finisher.me presents opportunities for marketing and advertising agencies to develop innovative campaigns and strategies.
3. Fitness and Wellness - Finisher.me's focus on promoting a healthy lifestyle creates opportunities for fitness and wellness industries to target a health-conscious consumer base through partnership and sponsorship initiatives.
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