Connects Runners With Athletic Companies

 - Jan 12, 2012
References: & springwise is a Filipino website meant to help athletic brands interact directly with runners. The site is a social network for runners that lets them create and promote their profile both online and during races. members begin by creating their profile and uploading a picture of themselves. During races, Finisher members can put their profile name on their race bibs and are rewarded with bags of freebies and gifts from the site's partners upon completion of the race. Companies are constantly looking for ways to promote themselves through online interaction with consumers. The model is a great way for companies to get involved with consumers both online and off. The fact that it promotes a healthy lifestyle is also a great upside and one that would surely attract people from all walks of life.