These up close and personal shots of common beverages, titled 'Fingerprints of Drinkable Culture,' are mesmerizing and intriguing.
Forcing viewers to consider what they put in their bodies more scientifically, these shots show the actual make up of everyday products. The featured liquids include tea, red wine, cola, coffee and beer, few of which are known for their health benefits. By making these substances strange, artist William LeGoullon makes a sure and unsettling impact on his audience. The photos themselves are quite beautiful, and upon initial viewing really look like abstract paintings. Though some of the beverages are easier to identify than others, the set also acts as a fun identifying exercise.
Meant to act as somewhat of a footprint of culture as it stands now, these works by William LeGoullon are a scientific approach to art.
What's Driving This Trend
- Scientific Art
- Leverage scientific imaging and techniques to create visually stunning and thought-provoking art.
- Health-conscious Consumption
- Encourage consumers to be more mindful and aware of the composition and health implications of everyday beverages.
- Artistic Identification
- Create interactive art experiences that engage viewers in identifying familiar objects in unconventional ways.
Who This Affects Most
- Art and Design
- Combine art with scientific insights to create unique and visually captivating pieces that challenge traditional perceptions.
- Food and Beverage
- Develop innovative marketing campaigns and packaging that highlight the health benefits and composition of everyday beverages.
- Education and Entertainment
- Create interactive exhibitions and experiences that educate and engage audiences in identifying various substances and their effects.
