Figma is responding to consumer demand with new artificial intelligence-powered editing tools, allowing consumers to remove unwanted objects or expand their images.
Figma now benefits from an upgraded lasso tool, allowing users to select, move, or isolate objects while keeping backgrounds and colors intact. Selections can also be fine-tuned for lighting, shadow, color, and focus. The platform is also introducing an image expansion feature, making it easy to adjust creatives for different formats. Whether resizing a 1×1 image into a web or mobile banner, the tool automatically fills in backgrounds and details while saving time.
The brand is also collating its image editing tools into one toolbar for streamlined access, making the user experience more accomodating.
Image Credit: Figma
What's Driving This Trend
- AI-driven Image Alteration
- Leveraging AI to modify images by removing unwanted objects opens up new possibilities for content creators to customize visuals without compromising quality.
- Automated Image Resizing
- Automatically adjusting images for various formats using AI technology streamlines creative workflows and adapts content seamlessly for multiple platforms.
- Integrated Editing Toolkits
- Combining multiple image editing features into a single toolbar enhances user experience by providing streamlined access and efficient navigation for designers.
Who This Affects Most
- Graphic Design Software
- The integration of AI-enhanced tools in design software heralds a new era of efficiency and creativity, enabling designers to execute complex tasks with ease.
- Digital Advertising
- AI-powered image expansion caters to the need for versatile ad content across different digital formats, improving campaign adaptability and reach.
- Social Media Platforms
- Social media entities stand to benefit as AI-assisted image tools facilitate fast and flexible content creation, crucial for maintaining engagement.
