Fans eagerly awaiting the arrival of Fifty Shades of Grey in theaters (only 8 more sleeps!) will enjoy the hilarious LEGO adaption titled 'Fifty Shades of Bricks.'
Fifty Shades of Bricks recreates the original trailer perfectly, but they did an especially good job with Christian Grey. Somehow, all of the eccentric young billionaire's charisma has been replicated in LEGO form, right down to his abs and dimples.
The controversial book-turned-film has been plagued with rumors since shooting wrapped, leading many to wonder if it will live up to the hype or expectations. We can only hope that, should the movie fail, a full-length LEGO version will be released, along with a Fifty Shades-themed LEGO set for adult play!
Why This Trend Is Growing
- LEGO Parody
- Opportunity to create LEGO adaptations of upcoming popular movies to generate viral buzz.
- Adult Themed Legos
- Opportunity to create adult-themed LEGO sets for playful yet sophisticated audience.
- Toy-based Content
- Opportunity to develop and monetize content based on popular toys and games through cross-media storytelling.
Industries Being Reshaped
- Film
- Opportunity to expand marketing campaigns with unique and quirky parodies that attract moviegoers to the box office.
- Toy Manufacturing
- Opportunity to diversify product lines with creative kits for adults that offer alternatives to traditional Lego sets.
- Entertainment Media
- Opportunity to capitalize on the popularity of toys and games through innovative storytelling, merchandising and online content.
