The Fiat 500 by Gucci is the exceptional result of a unique collaboration between the Italian car company and the iconic designer brand.
Fiat and Gucci teamed up on the stylish project in commemoration of Italy's 150th independence anniversary and Gucci's 90th birthday. By combining the company's two unique styles, the Fiat 500 by Gucci captures a sporty but sophisticated look that also comes packaged with an entire line of travel apparel and gear.
Implications - People who haven't been hit hard by the recession are still willing to spend their money on ultimately lavish items. Businesses that create unique and pricey items that are limited-edition will have these people jumping for joy to own an item quite unlike any other.