Trackers are only as powerful as their ability to stay connected, which is something the Fi Ultra pet tracker aims to solve by taking connectivity to the next level.
The device is characterized by its 4G LTE connectivity that will deliver impressive tracking when connected to cell towers, but also works with the T-Mobile T-Satellite with Starlink service. This will enable pet owners to track their pet anywhere they go including rural areas and backcountry locations where cell service is nonexistent. The tracker will deliver around two days of use, depending on dog activity, and can be placed into Lost Mode to activate precision tracking and also alert nearby Fi users using the Search Party feature.
The Fi Ultra pet tracker is compatible for use on most collars and hardnesses, and is priced at $199 plus a $20 activation fee and a $189 yearly subscription.
Image Credit: Fi
Key Themes Behind This Trend
- Satellite-connected Wearables
- Hybrid cellular and satellite connectivity expands wearable tracking into remote environments where traditional networks leave high-value safety gaps.
- Precision Pet Location
- Real-time location features paired with lost-mode alerts create new expectations for pet safety products that function beyond urban coverage zones.
- Community-assisted Recovery
- Networked user communities add a distributed search layer to connected devices, turning nearby subscribers into passive participants in recovery ecosystems.
Where This Applies
- Pet Technology
- Premium pet devices are evolving into subscription-based safety platforms with connectivity, analytics, and emergency recovery as core differentiators.
- Telecommunications
- Satellite-to-device partnerships introduce new consumer use cases for rural coverage, extending telecom value into everyday mobility and asset protection.
- Outdoor Recreation
- Backcountry-compatible tracking tools support safer exploration for pet owners, creating crossover demand between outdoor gear, navigation, and connected safety services.
