Understated Luxury Timepieces

The Ferragamo Sapphire Gets Reworked for the Brand's FW21 Collection

Luxury fashion house Salvatore Ferragamo has reworked the Faragamo Sapphire timepiece for its latest Fall/Winter 2021 collection. The new quartz chronograph version of this understated staple delivers an elevated sense of refinement and sophistication.

More specifically, the updated model features a sporty checkerboard guilloché punched into the watch's dial, an anti-scratch sapphire crystal case, and a double Gancini symbol found beneath the date display and double counters.

The Ferragamo Sapphire will be delivered in four versions, including two stainless steel butterfly iterations -- one equipped with gold mid links -- and two in black and navy colorways, both with rubber checkerboard straps. All four of the versions are delivered in a 41 mm size and equipped with a Ronda Z50 Quartz Chronograph.

Image Credit: Salvatore Ferragamo

Quartz Chronograph Timepieces
Manufacturers can explore creating their own unique design of quartz chronograph timepieces with sporty features to cater to luxury fashion consumers.
Checkerboard Guilloché
The checkerboard guilloché pattern found on the Ferragamo Sapphire's dial can inspire other luxury brands to incorporate the design element into their own products for a sophisticated and elegant touch.
Anti-scratch Sapphire Crystal
Manufacturers can consider using anti-scratch sapphire crystal for the cases of their luxury timepieces to offer an extra level of protection for their customers' watches.

Who This Affects Most

Luxury Fashion
Luxury fashion brands can explore offering their own line of high-end timepieces to cater to their consumers' desire for understated luxury accessories.
Watch Manufacturing
Watch manufacturers can specialize in producing quartz chronograph timepieces with sporty features to capture the luxury fashion market's interest.
Jewelry
Jewelry companies can consider incorporating anti-scratch sapphire crystal as a protective layer in their products, such as watches and bracelets, to offer customers an extra level of durability and value.
SCORE
4.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 75%
Activity 52%
Freshness 11%