As Style.com aptly puts it, there is nothing like Fendi; case in point, the Fendi Resort 2015 collection. They write, "Primal barbarism meshes with decadent sophistication, palazzo and gutter fuse in one elusive but alluring package." Coming together for an eclectic urban vibe that only a few can truly appreciate, the designs are bold and bright, which targets women who are looking to make a statement on a daily basis.
The Fendi Resort 2015 collection embraces the Italian culture, specifically that of Rome in a few unexpected ways. Scrawling "Fendi Roma" graffiti across many of its designs, the collection is full of street style savviness with a sporty edge. Yet almost all of the pieces can be worn to the office.
What's Driving This Trend
- Street Style Savviness
- Incorporating street art-inspired designs and sporty influences into high fashion collections for bold and versatile pieces that are suitable for daily wear and office attire.
- Eclectic Contemporary Fashion
- Creating unique fashion collections that merge both high-end sophistication and urban-inspired street wear, appealing to the growing demand for versatile and statement-making clothing options for women.
- Italian Culture and Aesthetic
- Integrating Italian cultural motifs into fashion designs for a visually distinct and exciting product line, tapping into the allure of the country's rich history and artistic heritage.
Who This Affects Most
- Luxury Fashion
- Disruptive opportunity: exploring ways to infuse street style aesthetics and sport influences into high fashion collections to create distinct and bold pieces that cater to modern consumers.
- Contemporary Fashion
- Disruptive opportunity: incorporating unconventional designs and cultural motifs into fashion offerings to appeal to customers seeking statement-making clothing that blends high-end sophistication and streetwear influences.
- Italian Fashion and Culture
- Disruptive opportunity: tapping into Italian fashion and cultural heritage to infuse unique aesthetics and rich history into fashion designs that are visually exciting and appealing to customers looking for exciting and distinctive products.
