With an air of expectation and anticipation, the Fendi FW10 campaign seems to channel the shopper's desire for the new line. Starring none-other-than the stunning Anja Rubik, she seems to embody the essence of Betty Draper from 'Mad Men.'
Photographed by Karl Lagerfeld, the Fendi FW10 campaign is poised, retro and glamorous. The luxury brand itself has outdone its previous collections, opting for texture, patterns and a rather muted palatte. Check out the video above for some behind-the-scenes footage of the photoshoot.