DIY Nordic-Inspired Makeup

Recreate the Popular Fendi Feathery White Eyeshadow by Peter Philips

The Fendi Feathery White Eyeshadow by Peter Philips provides step-by-step directions for how to recreate this popular look. The Fall 2012 Fendi runway featured models wearing feathery white eyeshadow for their Nordic-inspired collection.

The makeup artist for the runway show was Peter Philips, and he was inspired by femininity and elegance to create a warrior queen look. These steps include moisturizing your face to ensure the makeup stays in place, and using a vanilla white eyeshadow. The makeup artist only used shadow on the outer half of the models' eyelids, and used a cotton tip at the top to spread out the shadow in different lengths creating the feather look.

This unique Fendi-style of makeup is paired with braided hair to complete the Nordic look.

Nordic-inspired Makeup
Opportunity for beauty brands to create and market products that capture the elegance and femininity of a warrior queen look.
DIY Makeup
Opportunity for cosmetics companies to provide step-by-step tutorials on recreating popular makeup looks at home.
Feathery Eyeshadow
Opportunity for cosmetic brands to innovate with unique eyeshadow formulas and application techniques that create a feathery effect.

Who This Affects Most

Beauty
Opportunity for beauty industry professionals to offer Nordic-inspired makeup services and products for customers seeking unique looks.
Fashion
Opportunity for fashion designers and stylists to incorporate Nordic-inspired makeup trends into their runway shows and collections.
Haircare
Opportunity for haircare brands to develop hairstyles that complement Nordic-inspired makeup, such as braided hair for a complete look.
SCORE
4.2 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 41%
Activity 76%
Freshness 8%