The new Spring/Summer 2018 collection from Japanese label TAKAHIROMIYASHITATheSoloist. is entiled 'Femme Fetale.' The brand draws a heavy influence from the rock band Nirvana, rooted from designer Takahiro Miyashita's deep admiration for the band. The Nirvana influence is translated through graphic imprints on t-shirts, and sunglasses.
The entire Femme Fetale collection is text-heavy, serving as the main design element on simple t-shirt and sweater silhouettes. The simple short sleeve t-shirts act as a black canvas for the collage motif prints and evocative quoting. The sunglasses represent singer Kurt Cobain's iconic round sunglasses decorated with star detailing. The TAKAHIROMIYASHITATheSoloist. Spring/Summer 2018 Femme Fetale collection is now available for purchase at select retailers such as NUBIAN, with prices ranging between $130 USD and $287 USD.
Image Credit: TAKAHIROMIYASHITATheSoloist.
Why This Trend Is Growing
- Rock Band-inspired Fashion
- Opportunity to capitalize on fans of rock bands by creating fashion lines that pays homage to them.
- Text-heavy Design
- Incorporating graphic typography and quotes in fashion can make clothes more expressive and personalized.
- Iconic Sunglasses
- Designers can create fashion items inspired by iconic pieces like Kurt Cobain's round sunglasses to create buzz and appeal.
Industries Being Reshaped
- Fashion
- Retailers can leverage the trend of rock band-inspired fashion by creating collections inspired by popular bands, thus creating a nostalgic and personalized feeling for the consumer.
- Music Merchandise
- Musicians can partner with fashion brands to create lines dedicated to their band or its members, thus expanding their influence beyond just music.
- Eyewear
- Designers can create eyewear inspired by iconic styles like Kurt Cobain's round glasses, thus catering to the nostalgia and interest of consumers looking for unique, statement pieces.
