Fashion editor Caroline Grosso dressed Grace Bol in a delightful assortment of pastel-hued garments for the 'Bon Voyage' editorial in the February issue of W Magazine.
While many of us are stuck trudging through waist-high snow, Bol is modelling the latest
in resort wear against a surreal, beach-inspired backdrop. Coral, lavender and baby blues are seen on structured jackets, fitted sweaters, pencil skirts and trench coats, all of which look fit for a Mediterranean-bound yacht travelling coast to coast.
The creative team was rounded out by photographer Marko MacPherson, hair stylist Jennifer Yepez and makeup artist Kajsa Svanberg. Always one step ahead of the seasons, the editorial appears in the February issue of W Magazine.
What Makes This Trend Stand Out
- Resort Wear
- There is an opportunity to disrupt the resort wear industry by creating more sustainable and eco-friendly options, while still maintaining the desired pastel color palette.
- Surreal Photography
- With advancements in technology and the ability to manipulate images, there is an opportunity to create innovative and mesmerizing surreal photography for fashion editorials and advertising campaigns.
- Pastel Palettes
- Incorporating pastel colors into various industries such as home decor and beauty products can attract the same fans of the pastel resort wear trend, creating a full lifestyle brand experience.
Sectors Adopting This
- Fashion
- Incorporating sustainable and eco-friendly options into the resort wear industry or using surreal photography can greatly differentiate fashion brands in a crowded market.
- Photography
- By exploring surreal photography techniques, photographers can captivate viewers and attract new clients, as well as push the boundaries of what is possible within the fashion industry.
- Home Decor
- Using pastel colors in home decor can offer a unique and calming environment for homeowners to enjoy, while still being fashionable and on-trend.
