The Power of Risk in Business

Kraft Foods CEO Irene Rosenfeld Discusses Being Fearless at Work

Irene Rosenfeld, the CEO of Kraft foods (known now as Mondelēz International, Inc.) offers valuable advice on the subject of being fearless at work, in business and in life. Her speech on her experiences as the CEO of the largest food brand in the world, explores her decision to buy Cadbury. She argues that taking huge risks -- like that one -- creates an environment in which businesses are more likely to succeed.

She states, "It is a simple fact that you can't steal second base if your foot is firmly planted on first." Rosenfeld argues that taking risks, especially in the earlier part of one's career, is the best way to not only get ahead, but also to learn valuable lessons that will be useful for many years to come.

For more inspiration from influential leaders in business, check out these 30 speeches on being fearless in business at Keynotes.org.

Taking Huge Risks
Disruptive innovation opportunity: Embracing high-risk ventures can create an environment where businesses are more likely to succeed.
Learning From Failure
Disruptive innovation opportunity: Encouraging the acceptance and analysis of failure can lead to valuable lessons and long-term success.
Fearlessness in Career
Disruptive innovation opportunity: Encouraging professionals to take risks early in their careers can pave the way for personal growth and future success.

Industries Being Reshaped

Food & Beverage Industry
Disruptive innovation opportunity: Exploring bold and unconventional strategies in product development and market expansion can lead to industry-leading success.
Leadership & Professional Development Industry
Disruptive innovation opportunity: Creating programs and resources that promote risk-taking, resilience, and fearlessness in the workplace can drive significant personal and professional growth.
Intellectual Property & Business Consulting Industry
Disruptive innovation opportunity: Offering guidance and support to businesses through the decision-making process of taking calculated risks can position consulting firms as invaluable strategic partners.
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  • Millennial (primary audience)
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