The fast lane fashion featured in the exclusive online editorial for Fashion Gone Rogue is equal parts edgy and femine. As though giving the ladylike look a bit of an attitude, pencil skirts are paired with leather jackets, and collared shirts are made in snakeskin materials. Although all of the silhouettes are familiarly feminine, the materials are much more masculine.
Starring new face Evgenia Fedoseeva, the fast lane fashion editorial was shot on location by photographer George Pavlenko. Posing alongside a vintage yellow muscle car, her predominantly black outfits stand out beautifully. The looks were put together by stylist Tanya Jagger, who pulled modern pieces from the likes of Rebecca Minkoff, Igor Gulyaev and Roberto Cavalli.
What's Driving This Trend
- Edgy Feminine Fashion
- Disruptive innovation opportunity: Create a line of clothing that combines traditionally feminine silhouettes with edgy, masculine materials.
- Pencil Skirts and Leather Jackets
- Disruptive innovation opportunity: Develop a brand that specializes in pairing pencil skirts with leather jackets, offering a unique blend of sophistication and edge.
- Snakeskin Collared Shirts
- Disruptive innovation opportunity: Design and produce collared shirts made from snakeskin materials, creating bold and unconventional statement pieces.
Who This Affects Most
- Fashion Retail
- Disruptive innovation opportunity: Introduce a new online fashion retailer that focuses on selling edgy yet feminine clothing.
- Fashion Photography
- Disruptive innovation opportunity: Offer a photography service that specializes in capturing the juxtaposition of masculine and feminine elements in fashion editorials.
- Fashion Styling
- Disruptive innovation opportunity: Create a styling agency that specializes in curating unique looks that mix and contrast different styles and materials.
