In this fashiontech editorial, Harper's Bazaar US creates a futuristic visual exploration of robotics and couture. The relationship between technology and fashion grows stronger each day through the emergence of digitally enhanced garments and smart objects that become part of everyday wardrobe. High fashion magazines begin to channel this media revolution through simple, yet mechanical imagery.
Karl Lagerfeld's take on futuristic fashion is apparent through his fashiontech editorial. The photographs reveal sophisticated haute couture -- a garment, constructed by hand. On a secondary level, the boldness of the gowns is met by the delicate tech aspect of familiar smart objects such as drones.
Mariano Vivanco directs fashiontech editorials in a bolder way through his "Tomorrowland." The model's spectacular high fashion outfits are successfully implemented within futuristic landscapes that feature mini robots, life-size humanoids, drones and VR glasses.
Image Credit: Mariano Vivanco
What Makes This Trend Stand Out
- Futuristic Fashion
- Disruptive innovation opportunity: Design and create digitally enhanced garments and smart objects that integrate technology into high fashion.
- Tech-infused Couture
- Disruptive innovation opportunity: Combine traditional haute couture techniques with technological advancements to create bold and sophisticated fashion pieces.
- Fashiontech Editorial
- Disruptive innovation opportunity: Use media revolution to explore the relationship between technology and fashion through visually striking imagery and storytelling.
Sectors Adopting This
- Fashion and Retail
- Disruptive innovation opportunity: Experiment with cutting-edge technologies to create new and unique fashion experiences for consumers.
- Technology and Wearables
- Disruptive innovation opportunity: Develop smart objects and wearables that seamlessly blend fashion and technology to enhance everyday wardrobes.
- Creative Media
- Disruptive innovation opportunity: Utilize futuristic visuals and storytelling techniques to captivate audiences and redefine the boundaries of fashion editorials.
