Fashionable Sustainability

Ross Lovegrow Philosophizes What Cities Should Look Like

Ross Lovegrow, besides having a really kickass name, also has some pretty inspirational philosophies regarding making the urban areas in which we dwell sustainable and eco-friendly.

Lovegrow is an industrial designer and recreational philosopher and has some specific ideas on how to beautify the city. For example, he suggests creating buses that are more like works of architecture rather than eyesores. He thinks boxy buses should be replaced by a smooth, graceful looking mobile work of art.

Lovegrow explains that if there is a “rich cultural life, then people want to live there,” and people’s attitudes and outlook have a deep correlation with the environment that surrounds them.

Sustainable Urban Design
Designing cities in an eco-friendly and aesthetically pleasing way that improves quality of life and attracts residents.
Mobility as Architecture
Replacing traditional and unattractive buses with mobile works of art that can improve public transportation and add to the visual appeal of cities.
Cultural-centric Urban Planning
Emphasizing cultural richness and diversity in urban design to attract residents and create a deeper connection between people and their environment.

Who This Affects Most

Urban Planning
Opportunity to incorporate sustainable and aesthetically pleasing designs that can improve the quality of life for city residents.
Transportation
Opportunity to innovate and improve public transportation by creating visually appealing and efficient modes of mobility.
Tourism
Opportunity to market cities as cultural hotspots by emphasizing their unique cultural characteristics and the beauty of their sustainable and visually appealing designs.
SCORE
2.8 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 7%
Activity 69%
Freshness 8%