Stylist Nathalie Croquet and photographer Daniel Schweizer recreated high-fashion parody images to showcase the beauty of aging women. The series, titled 'Spoof,' features Nathalie Croquet who recreates iconic images without photo manipulation, enhancements or editing.
The images are staged to be high-fashion parody photographs and are placed next to their original inspirations in order to create a comparison.
Each image displays an immaculate representation of the original. The photographs are inspired by shots that feature supermodels like Kate Moss and Gisele Bundchen. This collection was a personal project that appeared on Nathalie Croquet's social media channels like Instagram and Facebook. This stylist played the role of photo editor and fashion model in an attempt to encourage attainable beauty ideals.
What's Driving This Trend
- Age Inclusivity
- Disruptive innovation opportunity for beauty and fashion industries to expand marketing to include all ages and promote attainable beauty ideals.
- Parody Marketing
- Disruptive innovation opportunity for marketing and advertising industries to use humor and parody to promote products and services.
- Unedited Photography
- Disruptive innovation opportunity for photography and fashion industries to embrace natural beauty and showcase authentic, unedited images.
Who This Affects Most
- Beauty
- Opportunity to promote diverse and inclusive marketing campaigns that showcase all ages and beauty types.
- Fashion
- Opportunity to embrace authenticity and use natural beauty to promote attainable, sustainable fashion ideals.
- Photography
- Opportunity to shift away from traditional photo editing and use unedited images to showcase natural beauty and authenticity.
