In the past, the bells and whistles were what most consumers looked for when selecting a cell phone. However, times are now changing.
Implications - According to Neil Strother (who is the research director for mobile devices at The NPD Group research company), technological accessories are becoming increasingly appealing as personalization opportunities. In this vein, consumers are beginning to look for cell phones and other personal devices that let them express their individuality and personal tastes. From sleeker profiles to more colors, dramatically decorated phones and devices are the watchword of the future. Keep your eyes peeled to see how this trend continues to unfold in years to come. The future is here!
What's Driving This Trend
- Fashionable Cellphones
- Cell phone manufacturers should focus on producing stylish and fashionable cellphones.
- Personalization of Cellphones
- There is an opportunity for companies to incorporate personalization options for consumers such as sleek designs and increased color options.
- Decorated Phones
- Manufacturers can cater to consumers' desire for dramatically decorated phones and devices by creating more visually appealing and unique designs.
Who This Affects Most
- Technology
- Companies in technology can explore ways to incorporate personalization options into their products.
- Fashion
- Phone case manufacturers can collaborate with fashion designers to create trendy phone case designs.
- Consumer Electronics
- Companies in the consumer electronics industry should focus on creating aesthetically pleasing products to cater to consumers' desire for decorated phones and devices.
