In the past, the bells and whistles were what most consumers looked for when selecting a cell phone. However, times are now changing.
Implications - According to Neil Strother (who is the research director for mobile devices at The NPD Group research company), technological accessories are becoming increasingly appealing as personalization opportunities. In this vein, consumers are beginning to look for cell phones and other personal devices that let them express their individuality and personal tastes. From sleeker profiles to more colors, dramatically decorated phones and devices are the watchword of the future. Keep your eyes peeled to see how this trend continues to unfold in years to come. The future is here!