As a viewer browses through the Fashion gone Rogue 'What Ida Wore' online editorial, one person is sure to come to mind: John Lennon. The androgynous rocker style is reminiscent of the late Beatles singer. From the tousled short layered hair to the round glasses and button down shirts topped with blazers, it is surprising that it wasn't titled, 'What John Wore.'
The Fashion gone Rogue 'What Ida Wore' online editorial was shot by photographer Mariya Pepelanova. It stars model Ida Dyberg, who was styled by Gabi Humnicki in loose and boyish pieces from such labels as Ralph Lauren, Miu Miu and Malene Birger. Hair stylist Lasse Pedersen and makeup artist Liv Worm Jensen were on beauty duty.
What Makes This Trend Stand Out
- Androgynous Rocker Fashion
- Disruptive innovation opportunity: Creating gender-neutral clothing lines that embrace the androgynous rocker style.
- Celebrity-inspired Editorials
- Disruptive innovation opportunity: Developing online platforms that allow users to create and share their own celebrity-inspired fashion editorials.
- Retro-inspired Eyewear
- Disruptive innovation opportunity: Designing and manufacturing round glasses with a modern twist, catering to the retro-inspired fashion trend.
Sectors Adopting This
- Fashion Retail
- Disruptive innovation opportunity: Introducing subscription-based services that curate and deliver androgynous rocker fashion pieces directly to customers.
- Photography
- Disruptive innovation opportunity: Developing augmented reality (AR) tools and software for photographers to create interactive and immersive editorial experiences.
- Beauty and Cosmetics
- Disruptive innovation opportunity: Launching makeup and grooming products specifically designed for achieving the androgynous rocker look.
