Elegantly Disheveled Editorials

The Fashion Gone Rogue 'Lida' Photoshoot Stars Lida Fox

There is an elegant disheveled quality to the looks featured throughout the Fashion Gone Rogue 'Lida' online editorial that make them just shy of grungy. Yet it is mostly the tousled tresses courtesy of hair stylist Paula Ren that give them that punk appeal. Otherwise, the outfits are sleek and elegant, if in an edgy sort of way.

The Fashion Gone Rogue 'Lida' online editorial was lensed by photographer Paul Morel. It stars model Lida Fox. The brunette beauty was outfitted by stylist Adele Cany, who pulled pieces from the likes of Gucci, Alexander Wang, Marc by Marc Jacobs for the in-studio photoshoot. From chunky necklaces to baggy pants and leather jackets, the looks are youthfully sophisticated. They were complemented with a flawless face by makeup artist Alisonn Fetouaki.

Elegant Disheveled Fashion
Disruptive Opportunity: Combining seemingly opposite styles to create new fashion looks.
Punk-inspired Hair
Disruptive Opportunity: Infusing punk elements into traditional beauty trends.
Youthful Sophistication
Disruptive Opportunity: Targeting the youth demographic with mature and stylish clothing options.

Where This Applies

Fashion
Disruptive Opportunity: Creating new fashion trends by combining seemingly opposite styles.
Beauty
Disruptive Opportunity: Infusing punk elements into traditional beauty trends to appeal to the edgier demographic.
Retail
Disruptive Opportunity: Catering to the youth demographic with mature and stylish clothing options to stimulate growth and profitability.
SCORE
3.2 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 60%
Activity 27%
Freshness 8%