Small Town Editorials

The Fashion Gone Rogue 'Down the Road' Photoshoot Stars Courtney Eaton

Shot on location in the picturesque landscape of Australia’s Swan Valley, the Fashion Gone Rogue 'Down the Road' editorial stars model and actress Courtney Eaton. It is only natural that it takes place in a small town down under considering that she not only hails from Bunbury, Australia, she just wrapped up filming 'Mad Max: Fury Road.'

Nevertheless, the Fashion Gone Rogue 'Down the Road' editorial captures her sweeter side. Posing in front of photographer Stef King's lens, she keeps it romantically natural in the likes of Ellery, Y’s by Yohji Yamamoto and Ann Demeulemeester. Of course, she had help from stylist Chloe Christos. Beauty artist Kinga Markovic finished the looks with relaxed hair and makeup.

Small Town Fashion
Opportunity to tap into the nostalgic charm and unique style of small town fashion for a fresh, authentic aesthetic.
Model and Actress Crossovers
Exploration of the growing trend of models transitioning into acting and leveraging their combined influence in both industries.
Romantic Natural Makeup
Demand for subtle, romantic makeup looks that enhance natural beauty and evoke a sense of effortless glamour.

Industries Being Reshaped

Fashion
Fashion brands can incorporate small town aesthetics into their collections for a unique and relatable appeal to consumers.
Entertainment
Opportunity for film and television industries to capitalize on the success and influence of models turning towards acting.
Beauty
Beauty brands can develop products and techniques to achieve the popular romantic natural makeup look favored by consumers.
SCORE
4.9 out of 10
GENDER
10% Men90% Women
MARKETTop markets: Europe
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 79%
Activity 59%
Freshness 8%