Feminine Fitness Wear
Going Like Sixty — November 28, 2008 — Fashion
References: runningskirts & azcentral
You know what is popping up as the hot thing for women runners? Skirts. Running skirts. It seems that women’s fitness wear comes in two sizes, boy-baggy or too-tight. Running skirts are filling that gap, already showing up in high-profile marathons and at public parks.
A runner in her 40’s said she felt “womanly” wearing a running skirt. She was shocked when she caught a vision of herself in a window and realized that she looked like a boy in shorts. The stretchy skirts have built-in shorts underneath for coverage.
A runner in her 40’s said she felt “womanly” wearing a running skirt. She was shocked when she caught a vision of herself in a window and realized that she looked like a boy in shorts. The stretchy skirts have built-in shorts underneath for coverage.
Trend Themes
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Feminine Fitness Wear — Opportunity for the development of more feminine options in traditionally male-dominated sports apparel.
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Athletic Skirts — Development of functional skirts for various athletic pursuits, expanding beyond running.
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Fashionable Workout Clothing — Incorporating style and fashion into workout clothing to appeal to a wider market.
Industry Implications
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Sportswear — Opportunity for sportswear manufacturers to expand their product lines to include feminine athletic wear.
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Fashion — Partnering with athletic wear manufacturers to create fashionable workout clothing lines.
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Fitness — Creating product lines that cater to the feminine market for fitness apparel.
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