There was definitely some serious fashion Thursday night at the Toronto Burlesque Festival opening night at the Gladstone Hotel.
Performers and fans alike dressed up in vintage and boudoir garb to attend opening night of the Toronto Burlesque Festival.
This is just the first of many parties happening at the Toronto Burlesque Festival. For those attending, the theme this year is “Tassels Without Borders.â€
Implications - The culture of burlesque has taken on mainstream appeal thanks to clubs in Los Angeles that promote it as more of a dance culture. Sexual imagery is still dominant, but consumers want to see something that's more tastefully done without the bombarding images of scandily-clad women. It's not just reinvention that brands need to apply in marketing, they also need to learn how to adapt a concept into a friendlier image so that the mainstream audience can accept it as a whole.
What's Driving This Trend
- Mainstream Burlesque
- Opportunity to reinvent and adapt burlesque into a more tasteful and mainstream form of entertainment.
- Boudoir Fashion
- Opportunity to capitalize on the growing demand for vintage and boudoir-inspired fashion.
- Theme Party Culture
- Opportunity to cater to the trend of themed parties and events.
Who This Affects Most
- Entertainment
- Opportunity for entertainment brands to explore mainstream burlesque as a new form of entertainment.
- Fashion
- Opportunity for fashion brands to tap into the demand for retro and boudoir-inspired clothing.
- Event Management
- Opportunity for event management companies to organize and cater to the trend of themed parties and events.
