Farmer fashion just got a big boost from John Deere. Deere has made the pledge to be outstanding in their field. At the Magic fashion show in Vegas they announced they will challenge Levi and Diesel with a denim deal as well as jackets and shirts.
We all know how hot Harley gear is, perhaps the tractor crowd will give John Deere just the push they need to become a fashion market force.
Implications - Consumers are looking for an element of style in all of their products. Items that feature a fashionable side while being functional appeal to shoppers who want to look their best while doing anything.