ADER Error & PUMA's 'Fantastic Mistake' Capsule is Ready for Winter
References: puma & highsnobiety
ADER Error and PUMA previously worked together earlier this year and the duo joined forces once again to design the 'Fantastic Mistake' collection for the Winter 2018 season. The new seasonal capsule is comprised of signature PUMA silhouettes that take on design infusions that are representative of ADER Error, with a highlighting theme of futuristic elements. The new range sees the iconic RS-100 and RS-0 sneaker models that boast elevated designs including a raised platform, suede mesh construction and leather trimmings.
There are also new details including branding accents in iridescent finishings, waxed nylon lacing systems and chunky tooling. To accompany the sneakers are some apparel and accessory options including caps, puffer jackets, slides and pants. The overall structure of the collection takes on bulky shapes that are accented with bold graphics.
There are also new details including branding accents in iridescent finishings, waxed nylon lacing systems and chunky tooling. To accompany the sneakers are some apparel and accessory options including caps, puffer jackets, slides and pants. The overall structure of the collection takes on bulky shapes that are accented with bold graphics.
Trend Themes
1. Bulky Structured Streetwear - Disruptive innovation opportunity: Create a line of streetwear that combines bulky shapes with bold graphics to appeal to fashion-forward consumers.
2. Design Infusions - Disruptive innovation opportunity: Collaborate with brands to infuse design elements that reflect a unique aesthetic, appealing to a niche market.
3. Futuristic Elements - Disruptive innovation opportunity: Develop products that incorporate futuristic design elements, such as iridescent finishes and raised platforms, to capture consumer attention.
Industry Implications
1. Fashion Apparel - Disruptive innovation opportunity: Introduce innovative apparel designs, like puffer jackets and pants, that combine functionality with bold aesthetics.
2. Footwear - Disruptive innovation opportunity: Create footwear designs with elevated features, such as suede mesh construction and chunky tooling, to cater to consumers seeking unique and futuristic styles.
3. Accessories - Disruptive innovation opportunity: Design accessories, such as caps and slides, that complement bulky streetwear styles and appeal to fashion-conscious consumers.
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