This Braun fan concept switches up perceptions of what's possible when it comes to a household fan in order to identify simple ways in which it can be made better. The fan features covered blades and a square base, which allows it to rotate to provide cooling relief in all directions. The fan features no knobs and has one single button that controls the power level as well as the on/off functionality.
The Braun fan concept is the design work of Jorge Ros Gilbert and identifies how product design is shifting to favor a more designer aesthetic even with ordinary items. This makes them more appealing to those who are admirers of the high-end aesthetic but have a smaller budget to work with.