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Vibrant Sophisticate Shoots

Vogue Australia's 'Falling in Love Again' Editorial Stars Joan Smalls

— March 29, 2012 — Fashion
Reprising her spot on the cover of Vogue Australia's May 2012 issue for the second time, model Joan Smalls is a stunning sophisticate in the accompanying editorial titled 'Falling in Love Again.' Shot by New York-based photographer Kai Z Feng with art direction by Paul Meany, the cover shoot is all about elegant street style for the posh persona.

The Falling in Love Again cover shoot was styled by fashion editor Naomi Smith. The Puerto Rican beauty is timeless in retro-inspired outfits from fashion houses such as of Proenza Schouler, Tom Ford, Jil Sander and Nina Ricci. Her slicked-back bob by hairstylist Roberto Di Cuia and plum lip by makeup artist Jessica Nedza give the ladylike ensembles a subtle edge.
Trend Themes
1. Elegant Street Style - Disruptive innovation opportunity: Create a platform that connects street style enthusiasts with local designers and boutiques to promote unique, fashion-forward looks.
2. Retro-inspired Fashion - Disruptive innovation opportunity: Develop a sustainable fashion brand that specializes in creating modern interpretations of retro styles using eco-friendly materials and manufacturing processes.
3. Timeless Beauty - Disruptive innovation opportunity: Introduce a personalized beauty subscription service that curates and delivers high-quality, timeless beauty products tailored to individual preferences and needs.
Industry Implications
1. Fashion Retail - Disruptive innovation opportunity: Implement augmented reality technology in physical retail stores to provide customers with a virtual try-on experience for clothes and accessories.
2. Sustainable Fashion - Disruptive innovation opportunity: Develop a circular fashion system that enables customers to easily rent, exchange, or recycle clothing items, reducing waste and promoting a more sustainable fashion industry.
3. Beauty Subscription - Disruptive innovation opportunity: Use artificial intelligence and machine learning algorithms to create a personalized beauty subscription service that continually adapts to changing beauty trends and customer preferences.
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