Sony, Wal-Mart and McDonalds are amongst companies who could soon find themselves subject to criminal prosecution under a new UK law that bans fake blogs.
Specifically, the law would ban the use of 'fake consumer blogs' which mislead real consumers.
Several examples have been observed in the past, including the following:
- Wal-Mart created a fake blog called 'Wal-Marting Across America'
- Sony created a fake "All I Want for Christmas" blog about a boy who only wanted a PS3 for Christmas.
- McDonald's created a blog called '4Railways' where 'someone' wrote about their desire to get all four railway cards in the McDonald's monopoly game.
Called the "Consumer Protection from Unfair Trading Regulations 2008", the law comes into affect this May.