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The Fairmined Watch by Chopard is the First Watch Made From Fair Gold

 - Mar 31, 2014
References: diary.chopard & luxurylaunches
The new 'Fairmined' gold watch by Chopard is the world's first watch made entirely out of fair mined gold from South America. In order to eliminate forced labor mines, Chopard decided to go with only trusted source fair mined gold. Similar to fair trade diamonds, the hope is that this will eliminate the amount of forced labor gold mines that are around the world.

The watch's elegant design shows off that shine of the fair mined gold on the case and built into the face. With a small window situated at the bottom of the face, you can see a portion of your gorgeous ethical watch at work. With a fitted alligator leather strap, you will feel exalted while still keeping a level head knowing that your purchase of this watch means you support the need for fairness and equality in the world.