What is the trend of metropolis-themed snuggle toys?

Opportunity for creating a line of city-themed plush toys inspired by other major cities around the world.

What is the trend of fair trade children’s toys?

Opportunity to develop a range of fair trade toys using sustainable materials and supporting artisans in developing countries.

What is the trend of eco-friendly baby products?

Opportunity to expand into eco-friendly baby products beyond toys, such as furniture, clothing, and accessories.

What are the implications for the baby toy industry industry?

Disruptive innovation lies in creating unique and sustainable toy designs that incorporate elements from iconic cities.

What are the implications for the fair trade industry industry?

Opportunity to collaborate with indigenous artisans to produce fair trade toys and other sustainable products.

What are the implications for the eco-friendly retail industry industry?

Disruption can be found in expanding the product offerings to include a wide range of eco-friendly baby products in addition to toys.

Metropolis-Themed Snuggle Toys : Fair Trade Childrens Toy

Metropolis-Themed Snuggle Toys

The NYC-Inspired Fair Trade Children’s Toy is Adorable

Tia Clarke — January 18, 2013 — Social Good

References: oeufnyc

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These NYC-inspired plushes are too cool for school! Inspired by classic symbols of the big apple, like an actual big apple, yellow taxis, a Brooklyn Brownstone and the Empire State Building—these Oeuf plushes are made from 100% Baby Alpaca wool.

The cute toys also get points for being a fair trade children’s toy. Oeuf are in a unique partnership with indigenous women of Bolivia to create sustainable wages that enable their children’s schooling.

Alpaca wool is a soft and hypo-allergenic fibre—making it great for children with allergies.

Oeuf, which means egg in French, are a New York-based eco-friendly line that specialize in eco-friendly baby furniture, organic clothing for newborns and fair trade clothing and accessories.

Trend Themes

Metropolis-themed Snuggle Toys — Opportunity for creating a line of city-themed plush toys inspired by other major cities around the world.
Fair Trade Children’s Toys — Opportunity to develop a range of fair trade toys using sustainable materials and supporting artisans in developing countries.
Eco-friendly Baby Products — Opportunity to expand into eco-friendly baby products beyond toys, such as furniture, clothing, and accessories.

Industry Implications

Baby Toy Industry — Disruptive innovation lies in creating unique and sustainable toy designs that incorporate elements from iconic cities.
Fair Trade Industry — Opportunity to collaborate with indigenous artisans to produce fair trade toys and other sustainable products.
Eco-friendly Retail Industry — Disruption can be found in expanding the product offerings to include a wide range of eco-friendly baby products in addition to toys.

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