FACULTY, an emerging men’s grooming brand backed by numerous celebrities such as iann dior and Maisie Williams, is returning with its new ‘RAGE’ capsule collection in support of Nightlife United. The three-piece collection is led by a chrome glitter nail varnish, a product that aims to eliminate gender-based barriers that are enforced in men’s fashion.
Additional items include a tank top and cap, both of which are decorated with an abstract ‘FACULTY RAGE’ logo. The collection is rounded off with a sheet of stickers for customization.
“Nightlife and rave culture is a huge inspiration for us at FACULTY,” says FACULTY co-founder Umar ElBably. “As we were developing the products for our ‘RAGE’ collection we witnessed multiple hate crimes take place at bars and clubs in our own neighborhood. As a Bushwick-based brand we were inspired to give back to the community that inspired this collection, as well as highlight members of the nightlife and queer community in our campaign.”
Image Credit: FACULTY
Key Themes Behind This Trend
- Gender-neutral Fashion
- The FACULTY RAGE collection addresses gender-based barriers in men's fashion by featuring a chrome glitter nail varnish and emphasizing inclusivity through a tank top and cap.
- Socially Conscious Branding
- FACULTY's collaboration with Nightlife United showcases the brand's dedication to giving back to the community and shining a light on the issues facing the nightlife and queer community.
- Personalized Accessories
- The collection's sheet of stickers for customization highlights a trend towards unique and personalized accessories in fashion.
Where This Applies
- Fashion
- FACULTY's RAGE collection showcases a trend towards inclusivity and personalization in fashion.
- Nightlife and Event Planning
- FACULTY's collaboration with Nightlife United highlights a trend towards socially responsible and community-driven event planning.
- Beauty
- The collection's chrome glitter nail varnish introduces a trend towards expanding the boundaries of traditional beauty products and gender-based marketing in the beauty industry.
