This Facetasm and Erik Schedin Series Was Promoted with Bold Visuals
Riley von Niessen — March 23, 2017 — Fashion
References: facetasm.jp & hypebeast
Facetasm, a designer brand that's based out of Japan, joined forces with Erik Schedin, who's reportedly "known for his minimalist and hard-to-acquire COMME des GARÇONS SHIRT collaborations."
The duo's recent collaboration has resulted in a collection of minimalist sneaker designs, which draw from a model that was first popularized back in 2004. One design that especially stands out features a bold checkerboard print in black and white. An image that promotes the design shows the sneakers against a matching backdrop, making for hypnotic visuals that attract the attention of consumers. Other designs are promoted similarly, with monochrome gray and mustard yellow low-tops presented against matching backdrops as well.
Currently, the Facetasm and Erik Schedin collection is available from the latter's online store, as well as a variety of retailers.
The duo's recent collaboration has resulted in a collection of minimalist sneaker designs, which draw from a model that was first popularized back in 2004. One design that especially stands out features a bold checkerboard print in black and white. An image that promotes the design shows the sneakers against a matching backdrop, making for hypnotic visuals that attract the attention of consumers. Other designs are promoted similarly, with monochrome gray and mustard yellow low-tops presented against matching backdrops as well.
Currently, the Facetasm and Erik Schedin collection is available from the latter's online store, as well as a variety of retailers.
Trend Themes
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Minimalist Sneaker Designs — Opportunity for disruptive innovation in the sneaker industry by focusing on minimalist designs that draw from past trends.
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Bold Visual Promotions — Opportunity for disruptive innovation in advertising and marketing by using bold visual aesthetics to attract consumer attention.
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Collaborative Designer Brands — Opportunity for disruptive innovation in the fashion industry by forming collaborations between designer brands to create unique collections.
Industry Implications
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Fashion Retail — Opportunity for disruptive innovation in fashion retail by offering the Facetasm and Erik Schedin collection online and through various retailers.
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Advertising and Marketing — Opportunity for disruptive innovation in the advertising and marketing industry by utilizing bold visual promotions to stand out in the market.
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Footwear — Opportunity for disruptive innovation in the footwear industry by focusing on minimalist sneaker designs that combine past trends with a modern twist.
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