Here's another Photoshop contest that we just can't seem to get enough of. This one invited cloners to replace eyes with mouths. The result is ridiculously hilarious and a great time suck. It's so easy to do, but so effective. Some of the photos don't look all that freaky, while others (Richards and Oprah) just seem to have a face that should be all mouth.
Implications - Beauty standards are changing rapidly, and these Photoshop creations demonstrate how far consumers are willing to go to take part in this challenge. Disfiguration is just one method for society to encourage industries to reconsider how culture can measure beauty. Companies can benefit from this movement by demonstrating how certain products do not conform to traditional conceptions of allure.