Facebook's ChefClub Thrives Without the Use of Ads

 - Jul 2, 2018
References: facebook & psfk
Facebook's ChefClub is the social media site's latest viral hit which was introduced in an effort to engage, entertain and educate a different consumer base.

This site publishes original content which offers step-by-step cooking instructions that are complete with aesthetically pleasing visual aids. What's most interesting, is this brand's ability to thrive following Facebook's algorithm changes, as ChefClub still offers advertisement-free videos, opting instead to focus on content.

In an interview with DigiDay, the brand's founder Thomas Lang said, "We decided not to make advertising our core business. It’s not a personal passion. We want to grow a commerce company built on content, We’d rather keep ad-free content that promotes ChefClub products at the end rather than inserting the content with a Facebook ad. That’s much healthier."